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The 2-Second Commute


Based on the highly-successful Virtual Assistant training programs Chris Durst and Michael Haaren developed for the US Armed Forces and the US Department of State, The 2-Second Commute: Join the Exploding Ranks of Freelance Virtual Assistants brings you the knowledge without the classroom!

Training program participants have billed over $30 MILLION since our training programs started in 2002. Now YOU can learn from Chris & Mike, too, and start your own successful VA business!

2-SECOND COMMUTE
CHAPTERS


Preface

Introduction

Chapter 1
Why Become a Virtual Assistant?
  • personal & professional reasons to explore this industry
Chapter 2
Exploring Virtual Assistance
  • virtual assistance defined
  • industry demographics
  • services, fees, and trends
  • why businesses work with VAs
  • international outlook
Chapter 3
Reality Checks & Self-Assessments
  • exploring important considerations - motives, lifestyle, family, children, etc.
  • entrepreneurial self-assessment
  • VA readiness self-assessment
  • Spouse With a Mouse™ - from our Department of State and US Armed Forces training programs, a special section to help your "significant other" understand what it will be like to have a business in the house.
Chapter 4
Developing a "Service Menu" That You Can Live and Grow With
  • inventory your values, interests, and skills to determine your most marketable skills

Chapter 5

Estimating Costs and Setting Fees
  • projecting your costs, picking your "salary", setting your hour, and our special formula for calculating a reasonable baseline fee
  • comprehensive fee survey (see what other VAs are charging)
  • getting paid -contracts, credit cards, invoices, retainers, etc.
Chapter 6
Setting Up Your Business and Your Office
  • naming and registering your business
  • forms of business ownership
  • permits and licenses
  • insurance
  • home office setup
Chapter 7
Building a Healthy Foundation for Your Business
  • defining your ideal client, interviewing clients, partnering with clients
  • the art of virtual communications
  • SWOT analysis - discovering your Strengths, Weaknesses, Opportunities, and Threats
  • the benefits of "niche marketing" - identifying your target market
Chapter 8
Let the Marketing Begin!
  • image is everything
  • talking about what you "do"
  • marketing and email
  • your Web site - your "global billboard"
  • press releases
  • harvesting the local "business crop"
  • leveraging the media
  • guest lecturing
  • our 5 favorite marketing techniques
  • the Strategic Marketing Plan - your blueprint for building a successful business through effective marketing
Chapter 9
Pulling It All Together and Keeping It There
  • a collection of tips, tool, techniques, and pointers for making your business a success
Chapter 10
The VA Toolbox: Resources and Information
  • VA trade groups, email lists, certifications and training programs
  • specialized resources for homeschoolers, "trailing spouses", work at home parents, and people with disabilities
  • resources and other information for the "frugal VA"
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Work from home as a
Proofreader

[Contributing Experts: Evy Williams]



nutshellsThe niche in a nutshell:
A proofreader typically reads typewritten work in order to detect any grammatical, typographical or compositional errors. He or she marks for correction any errors of grammar, word usage or sentence structure the editor or writer may have missed.

Proofreading outside the publishing business is often doing the work of a copy editor. Proofreading text entails checking it for typos, grammar errors and inconsistencies and making certain that the translation is correct but not necessarily making major changes. Copy Editing might involve rewriting entire paragraphs, changing the style of the writing, etc. To the layman though, the two terms are often synonymous.

If you have patience, a great eye for detail, good spelling and English skills and a passion for reading you may enjoy proofreading.


Top 5 Services Provided in this Niche
  • Proofing books
  • Proofing websites
  • Proofing articles
  • Proofing ebooks
  • Proofing marketing materials
Top 5 Hiring Markets
  • Authors
  • Attorneys
  • Newspaper Publishers
  • Web Designers
  • Magazine Editors
Pay Range for this Niche
According to Trevor Horwood, a professional freelance proofreader in the U.K. since 1991, “you can set your own hourly rates which, according to the Society for Editors and Proofreaders’ (SfEP) 2006 guidelines, should be a minimum of £17.50 for proofreading and £19.00 for copy-editing.” That’s $34.73 (USD) and $37.71 (USD) per hour. Although, as Mr. Horwood points out, the realistic hourly rate is more in the £12-£15 range (or $23.82-$29.77).

The rate for a full-time proofreader for the U.S. Government’s Printing Office is currently advertised at a rate of $30.15/hour. Salary.com, on the other hand, lists the salary range for a full-time proofreader in the Atlanta area at $26,535-$50,988.

Some proofreaders charge per word (typically between 2¢-10¢ per word) or by the page (generally between $2.50-$4.50/page).

Recommended Skillsets
  • Excellent Spelling Skills
  • An Eye for Detail
  • Superior Knowledge of Grammar, Punctuation and Sentence Structure
  • Experience using either the Chicago Manual of Style, Associated Press Stylebook or The New York Times Manual of Style and Usage
  • Knowledge of Proofreader’s and Copyeditor’s Marks

Niche Overview:
The term proofreading is often used interchangeably with copyediting. Although technically two separate activities, there is some overlap between the two. For instance, proofreading consists of reviewing text, either hard copy (on paper) or electronic copy (on a computer) and checking for typos and formatting errors. (This may be done either against an original document or “blind” [without checking against any other source]). Whereas copy editing is the process by which an editor makes formatting changes and other improvements to text, and perhaps the writing, that is to be set for printing.

Proofreaders use style guides to provide guidance on language and punctuation usage. Some style guides focus on elements of graphic design, such as typography and white space. Website style guides often focus on visual or technical aspects.

Two of the most widely used style guides in the United States are the Chicago Manual of Style and the Associated Press Stylebook. Most American newspapers base their style on that of the AP style but may also have their own style guides for local terms and individual preferences.

Proofreaders perform their work in two ways. Sometimes they compare proofs to the original copy and mark any differences they find. In this type of proofreading, they may use a reader to read the original copy aloud while they compare the proofs. Other times, proofreaders read the copy without comparing it to the original copy. They mark errors in grammar, spelling and punctuation. Either way, they mark copy with standard proofreader marks that are understood by writers and printers.

Proofreaders often consult reference books to do their work. This is especially true when they are reading proofs without a comparison copy. For example, proofreaders consult dictionaries for proper word usage and spelling. They consult grammar books for rules on grammar and punctuation. They also refer to stylebooks or style sheets. In some cases, they create a style sheet specific for the organization in which they work. A style sheet is a well-organized list of preferred usages that have no single, official rule. It includes such items as abbreviations, hyphenation and capitalization of specific words or phrases.
 
Proofreaders sometimes ask writers about words or phrases that are awkward or inconsistent with the style of writing. When they have questions, proofreaders mark the copy then discuss these with the writer to decide what to do. When proofreaders finish reading and marking, they route the corrected proofs to be reprinted or reviewed.

Obviously writers and the publishing industry require the services of proofreaders on a daily basis. However, as the Internet is becoming more popular, web designers are relying heavily on proofreaders to make sure their copy is grammatically and linguistically correct prior to publishing, or “going live.” And, because of the legal ramifications of contracts, attorneys and real estate professionals are increasingly using proofreaders to make certain the text in their contracts is free of errors.

To get started as a freelance proofreader, you should either have experience working as a proofreader or copyeditor at a business or have a degree in English or Journalism and know how to use proofreader or copyeditor marks. You should be very familiar with the approved style manuals.

The drawbacks to working as a freelance proofreader are the same as any freelancer or VA and that is that you have to constantly market your services to attract regular clientele and there is no regular income as you have when working for a business. The rewards include making your own hours, working as much or as little as you like, being your own boss and, of course, doing work you enjoy.

The competition for work as a proofreader is average. There is no specific criteria such as a degree that you must have in order to work as a proofreader; however, you must have the technical skills outlined above. Not many people have the ability to see mistakes in writing and some find it less than exciting so the market for proofreaders is wide open for those who enjoy this kind of work.



Recommended Reading
Tools of the Trade
Organizations & Associations
Resource Links


Evy WilliamsAbout the Contributing Experts
Evalyn (Evy) Williams owns Brochures by Design, where “marketing materials are designed to sell homes.” She specializes in desktop publishing/graphic design and professional writing services.

Evy decided to explore her entrepreneurial talents just before completing her Master’s degree in Administration from Central Michigan University. For her Master’s thesis, she completed a feasibility study on the Virtual Assistance industry and found that it was not only a feasible business concept but also a profitable one.

She is a certified Master Virtual Assistant, certified Master Remote Professional, certified Real Estate Support Specialist, certified Military Spouse Virtual Assistant, certified Professional Real Estate Virtual Assistant and holds the EthicsCheck certification.

Evy writes the column “Virtual Quick Tips” for the popular epowernews.com online newsletter. She has been featured in the bestselling book on Virtual Assistance called “The Two-Second Commute” by the founders of the VA industry, Christine Durst and Michael Haaren and featured in the Winter 2005 issue of Military Money Magazine. Evy is the past editor of Accént, an online newsletter developed specifically for virtual professionals and small business owners and the IVAACast, the official publication of the International Virtual Assistants Association. She is also the Guild Chair for the Marketing Design Guild through REVA Networks.

Read Evy’s blog at http://evyw.wordpress.com/.

Evy is married to retired SFC Rick G. Williams and they have three children, Heidi (20), Chelsi (17 1/2), and Kory (15). They live in Augusta, GA but plan to move to the D.C. area in 2007 where Rick works with INSCOM after retiring from the Army in 2005.

For more information, please visit her website at www.BrochuresByDesign.com.



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US Air Force Academy

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